Positivus Case Study
A High-Converting Website to Drive Leads for Digital Marketing Agency
- 70% Increase in Website Engagement
- 4X Higher Search Visibility
- 50% Growth in Qualified Leads
About The Client
Positivus is a digital marketing agency specializing in brand strategy, social media management, and performance marketing. With a data-driven approach and creative solutions, it helps businesses enhance online presence, engage audiences, and drive measurable growth.
Client Requirement
Positivus faced challenges in attracting new clients and converting website visitors into leads due to an outdated website that lacked clear service descriptions and strong call-to-action elements. The absence of an optimized portfolio section made it difficult for potential clients to assess past work and credibility.
Poor search engine rankings limited organic reach, reducing inbound inquiries and traffic from businesses looking for digital marketing services. Without an efficient lead capture system, Positivus missed out on opportunities to engage prospects and convert them into long-term clients.
To overcome these obstacles, Positivus required a modern, SEO-optimized website with a structured service presentation, improved search visibility, and a lead generation system to increase conversions and grow its client base.
Solution
To help Positivus improve its digital presence and attract more clients, Codexotica developed a custom IT solution focusing on website creation, SEO optimization, and lead generation.
Website Creation: Designed a modern, fast, and mobile-friendly website with a clear service breakdown, an engaging portfolio showcase, and streamlined contact forms to improve user experience and conversions.
SEO Enhancement: Implemented targeted SEO strategies, optimized meta tags, content structure, and site speed, and integrated high-ranking keywords to boost search visibility and organic traffic.
Lead Generation & Conversion Optimization: Developed conversion-focused pages, automated inquiry handling, and strong CTAs to turn website visitors into potential clients.
Results
01
70% Increase in Website Engagement
Improved UX and clear service pages led to longer session times and lower bounce rates.
02
2X Faster Lead Response Time
Optimized inquiry forms and automated responses helped capture and convert leads more efficiently.
03
4X Higher Search Visibility
SEO improvements boosted Positivus to the first page of search results for key industry terms.
04
60% More Portfolio Views
A structured portfolio showcase increased credibility and trust among potential clients.
05
50% Growth in Qualified Leads
Targeted pages and strong CTAs led to a higher conversion rate from website visitors.
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