Grilli Case Study
A Modern Website to Boost Reservations for Grilli Restaurant
- 60% Increase in Direct Table Bookings
- 2.5X More Organic Traffic
- 55% More Customer Inquiries
About The Client
Grilli Restaurant is a contemporary dining spot in England, UK, offering a fusion of modern European and grill-style cuisine. With a focus on fresh ingredients, expertly crafted dishes, and a welcoming atmosphere, it provides a premium dining experience, exceptional service, and a carefully curated menu for food lovers.
Client Requirement
Grilli Restaurant struggled with low online visibility and an outdated website that failed to provide a seamless reservation experience. Without an intuitive platform, potential diners found it difficult to explore the menu, check availability, or make bookings.
Poor search engine rankings limited organic traffic, reducing the number of new customers discovering the restaurant online. Additionally, the lack of an efficient reservation system and customer engagement tools led to missed opportunities for increasing direct table bookings.
To resolve these challenges, Grilli Restaurant required a modern, SEO-optimized website with an intuitive booking system, improved search visibility, and a structured lead generation process to attract more diners and enhance customer experience.
Solution
To help Grilli Restaurant improve its online presence and increase direct reservations, Codexotica developed a custom IT solution focused on website creation, SEO optimization, and lead generation.
Website Creation: Designed a modern, mobile-friendly, and high-speed website with a seamless online reservation system, digital menu, and high-quality visuals to showcase the restaurant’s atmosphere and dishes.
SEO Enhancement: Implemented local SEO strategies, optimized meta tags, keywords, and structured content, and improved site performance to boost search rankings and attract more organic traffic.
Reservation & Customer Engagement System: Integrated an easy-to-use table booking feature, automated reservation confirmations, and contact forms to streamline customer interactions and maximize direct bookings.
Results
01
60% Increase in Direct Table Bookings
The new online reservation system made it easier for customers to book directly.
02
2.5X More Organic Traffic
Enhanced SEO efforts boosted search rankings, attracting more local customers.
03
40% More Online Menu Views
A well-structured digital menu increased customer engagement and pre-visit decision-making.
04
55% More Customer Inquiries
The new contact system and streamlined reservation process led to higher engagement and faster response times.
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