Brand Plaza Case Study
A High-Converting Website for Increased Direct Bookings at Boutique Hotel
- 55% Increase in Direct Bookings
- 3X More Organic Traffic
- 30% Reduction in Third-Party Booking Fees
About The Client
Brand Plaza Hotel is a boutique hotel in Glendale, California, offering clean rooms, a friendly staff, and a prime location near shopping and dining at The Americana at Brand. Guests appreciate its affordable rates, comfortable accommodations, and proximity to local attractions.
Client Requirement
Brand Plaza Hotel faced challenges in driving direct reservations due to an outdated website and heavy reliance on third-party booking platforms. This resulted in high commission fees and a lack of direct customer relationships. The absence of a seamless booking experience made it difficult for guests to complete reservations quickly.
Additionally, poor search engine visibility reduced organic traffic, making it harder for travelers to find and book the hotel online. Without an efficient system to manage inquiries and follow-ups, potential guests often opted for competitor hotels with more responsive booking options.
To address these issues, Brand Plaza Hotel required a modern, SEO-optimized website with a user-friendly booking system, enhanced search presence, and a structured lead management process to increase direct bookings and improve operational efficiency.
Solution
To help Brand Plaza Hotel increase direct bookings and improve its online presence, Codexotica developed a custom IT solution focused on website modernization, SEO optimization, and streamlined booking management.
Website Recreation: Designed a modern, responsive, and fast-loading website with a seamless booking system, clear room details, and high-quality visuals to enhance the guest experience and encourage direct reservations.
SEO Enhancement: Implemented local SEO strategies, optimized meta tags, keywords, and content structure, and improved site performance to boost search rankings and attract organic traffic.
Booking & Inquiry Management: Integrated direct booking functionality, automated inquiry handling, and structured contact forms to simplify guest communication and reduce reliance on third-party platforms.
Results
01
55% Increase in Direct Bookings
The new website and seamless reservation system encouraged more guests to book directly, reducing reliance on third-party platforms.
02
40% Faster Website Load Time
Optimized performance improved user experience, leading to lower bounce rates and higher engagement.
03
3X More Organic Traffic
SEO improvements boosted search rankings, driving more visitors from Google searches.
04
60% Faster Inquiry Response Time
The new inquiry management system streamlined guest communication, improving response times and conversion rates.
05
30% Reduction in Third-Party Booking Fees
Increased direct bookings allowed the hotel to cut down on commissions paid to external platforms, increasing profitability.
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